The Authenticity Institute

The Authenticity Institute is where the concepts and vision of Authenticity have been developed and are continuing to be developed. This includes business plans for proposed Authenticity Enterprises that can carry forward the implementation of Authenticity in various markets and business segments.

Its relationship to The Authenticity Alliance is to provide licensing of Authenticity Enterprises and certain elements of business support for them. However, it does NOT have operational control or oversight of the enterprises. Each enterprise has its own CEO and autonomy over its own operation.